BYD, a leading domestic new energy vehicle company, recently submitted registration applications to the China National Intellectual Property Administration for two trademarks, "Wudi Xiaoyin" and "Laibei Di Xiaoyin," with the international classification pointing to the food and beverage and accommodation sector. The applications are currently awaiting substantive examination. This move is seen by the industry as a new step by BYD on the path of diversified operations. In fact, as early as 2023, BYD had already established themed restaurants and cafes in Singapore, integrating automobile displays with dining experiences. From overseas experimentation to domestic trademark reserves, this automaker seems intent on embedding coffee culture into its showroom service scenarios. This article will sort out the specific information of BYD's trademark applications, review its past attempts in the food and beverage and coffee sector, and analyze the strategic intent behind this cross-industry move. [more…]

CATL has applied to register the "Ning Coffee" trademark, with classifications covering convenience foods and food and beverage accommodation services; it is currently at the substantive examination waiting stage. Previously, its offline showroom had already launched six drinks, including "Range Latte" and "Supercharge Americano," along with "Shenxing" medium-dark roasted coffee beans, sparking outside speculation that it was entering coffee retail. The company responded that the coffee is only a supporting service, not a main business. This cross-industry move is seen as an attempt to build a presence in the consumer market and create a fan economy. Front Street Coffee notes that the collision between new energy and coffee is becoming a new highlight in the industry. [more…]

Following Li-Ning's launch of Ning Coffee, another sporting goods company has begun to stake out the coffee market. According to Qichacha, Xtep (China) Co., Ltd. has applied to register multiple coffee-related trademarks, covering categories such as food and beverage services and accommodations, convenience foods, and advertising and sales. In recent years, from tea beverage brands to time-honored traditional Chinese medicine brands, and from education companies to tech giants, cross-industry forays into coffee have emerged one after another. Is Xtep's move this time a continuation of its approach of innovating the in-store experience, or is it intended to open up an entirely new business territory? This article will review Xtep's coffee layout moves and look back at typical cases in recent years of brands from various industries crossing into coffee. [more…]

The appeal of the coffee market continues to climb, and now even the new forces in car manufacturing can no longer sit still. Shanghai NIO Automobile Co., Ltd. recently applied to register four "NIO CAFE" trademarks, covering international classifications such as catering and accommodation, beer and beverages, and convenience foods, sparking widespread industry attention. In fact, NIO's offline stores have long had dedicated coffee areas, and this trademark registration means it will formally enter the coffee sector. Against the backdrop of the coffee market's continued expansion and a surge in orders from lower-tier cities, will car brands' cross-industry entry impact the existing coffee landscape? This article will analyze from the perspectives of trademark applications, market data, brand positioning, and industry impact, and bring Front Street Coffee's professional observations. [more…]

The Binglang incident has made milk tea consumers especially wary of ingredients such as non-dairy creamer and base milk, while 1 Dian Dian, having long used A2 milk to make its drinks, is seen as a breath of fresh air in the industry. Recently, however, many regular customers have noticed that stores no longer accept "remove the tea base" requests in the notes. Why was this thoughtful service, originally designed to accommodate caffeine-sensitive groups such as pregnant women and children, suddenly discontinued? Behind it lie milk consumption costs, store operating standards, and contractual constraints with suppliers. At the same time, consumers who are used to ordering a tea-base-free milk drink with toppings have also lost a cost-effective option. For those who easily suffer insomnia after drinking tea at night, whether an alternative exists has become their biggest concern. [more…]

Recently, a coffee shop in Wuhan received a one-star review from a customer for closing promptly at 19:30. After the incident was reported by Jiupai News, it quickly sparked widespread discussion online. The review claimed that staff told the customer to "pack up and get out" before they had finished eating, while the shop responded that it strictly complies with the 8-hour workday under labor law, and after reviewing surveillance footage, found no excessively aggressive language from employees. The owner said they understand customers' desire for later closing hours, but also asked for understanding of workers' right to clock off on time. Netizens' views are polarized: some support the shop's right to close on time as long as it gives advance notice, while others suggest stopping orders half an hour early to avoid conflict. This controversy reflects the real-world tension in the food service industry between employee rights and customer experience. [more…]

In recent years, the coffee sector has continued to heat up, with industry giants rushing in. Huawei Technologies Co., Ltd. previously applied to register the trademark "One Standard Coffee Absorbs Cosmic Energy"; although it has not opened physical stores, its coffee strategy has not stopped there. Recently, Huawei exclusively invested in a tens-of-millions-yuan angel round financing for Jiangsu Bageai Coffee Operation Co., Ltd., drawing attention. This 24-hour unattended shared coffee and tea room provides an independent third-party space, reflecting Huawei's judgment on future trends in intelligent perception and shared spaces. Coffee and tea here are more of an ancillary service, while what Huawei values may be coffee's connective value as a global medium. [more…]

Recently, the "Allergy Sister" incident in Wuhan has sparked widespread attention in the coffee community, and similar phenomena of customers requesting refunds from merchants for various reasons are not uncommon in the food and beverage industry. Some coffee shop owners have reported encountering a customer who repeatedly applied for refunds on the grounds that the drinks' taste was not to their liking, suspected to be an "Allergy Sister alt account." Investigations revealed that this customer had placed orders at multiple shops and repeatedly applied for refunds, citing reasons such as the drink being too bland, too sweet, or too cloying. Some merchants chose to appease the customer to protect their reputation, but others refused to compromise and warned their peers to be vigilant. Such behavior not only harms merchants' interests but also encourages a culture of malicious claims. This article reviews the course of events and explores reasonable ways for merchants to defend their rights when responding to consumer complaints. [more…]

Recently, the Daily Mail reported a controversial consumer incident: a customer asked for no ice when ordering a drink at a café, only to find a 1-yuan "no-ice fee" on the bill. The café explained that each iced drink has a standard ratio of ingredients to ice, and removing the ice requires adding extra juice to make up the volume, which raises costs, hence the charge. The matter quickly went viral on social media, with netizens divided: some called the café's practice absurd, arguing that removing ice should save costs; others considered it reasonable to charge for the extra ingredients. Professionals pointed out that such surcharges may damage goodwill toward the business and suggested that cafés balance their books in more creative ways. [more…]

Nayuki quickly rose to fame with its combination of tea drinks and soft European bread, becoming a leading brand in the new-style tea beverage sector. However, its largest store nationwide, Nayuki Dream Factory in Shenzhen Coastal City, recently quietly closed, and the site will be upgraded to "Nayuki Life," a lifestyle concept store. This thousand-square-meter flagship store, which once generated nearly a million in revenue within three days of opening, carried Nayuki's ambition to experiment from tea drinks to coffee, craft beer, Western cuisine, retail, and other multi-format ventures. From Nayuki Tavern to Nayuki PRO, and further to Nayuki Bookstore and ready-to-drink product line layout, Nayuki has continuously tried to break the boundaries of tea drinks. This renovation of its largest store reflects the collective anxiety of brands seeking differentiated breakthroughs amid intensifying homogenized competition in the new-style tea beverage industry. This article reviews the rise and fall of Nayuki Dream Factory and explores whether multi-format development can truly be the way for tea beverage brands to break through. [more…]

Recently, some Lucky Cup stores have posted eye-catching notices at their counters, explicitly listing preparation restrictions such as "coffee has no room-temperature option, no ice removal" and "hand-muddled/perfume drinks cannot be sugar-free," drawing attention. In fact, similar friendly reminders appear at stores of multiple chain beverage brands, and staff members candidly admit: flexibly adjusting ice levels does not necessarily earn praise, but violating operating rules may lead to penalties. At the same time, some consumers give negative reviews due to changes in drink taste, putting frontline employees in a dilemma. This tug-of-war over formula standardization and personalized demands reflects the deep-seated contradiction in the chain beverage industry between unified output and accommodating consumer experience. [more…]

As Harbin became a popular tourist city in early 2024, locals' thoughtful attempts to cater to southern visitors gave rise to a unique drink—frozen pear coffee. This special concoction, combining traditional Northeastern frozen pears with espresso, offers a slushy texture paired with rich coffee, delighting southern tourists and surprising many Northeastern locals as well. In fact, this drink has existed in Northeastern cafes for several years, but it suddenly went viral this winter. This article will guide you through the origins of frozen pear coffee, how it's made, and the real reactions from all sides, so you can feel a cup of creative warmth in the icy city's winter. [more…]

Recently, Luckin Coffee posted recruitment posters in Hong Kong, hiring store managers, assistant store managers, and baristas for areas such as Yau Tsim Mong and Central, with pay ranging from HK$65 per hour to HK$30,000 per month. The job requirements specifically note that applicants must understand Cantonese, and non-Hong Kong residents must hold an HKID to apply. Once the news broke, netizens were both looking forward to 9.9 yuan coffee coming south and engaging in heated discussions about Hong Kong salaries and the cost of living. At the same time, Cotti and Luckin's expansion paths in the SAR and overseas have once again drawn attention. [more…]

Ethiopia, in eastern Africa, is not only one of the important birthplaces of human civilization but is also regarded as the homeland of coffee. The English word "coffee" is said to derive from the Ethiopian place name "Kaffa." On this plateau, coffee grows widely in its native form, and different producing regions, due to differences in altitude and ecology, present diverse flavors such as floral aromas, fruity acidity, and vinous notes. Local people have developed a unique drinking ritual around coffee, from roasting and pounding to brewing in a clay pot, the entire process is full of ceremony. In addition to coffee, Ethiopia also boasts rich landscapes such as the Rift Valley, waterfalls, rock caves, and ancient churches. This article will introduce you to the origins, flavor characteristics, and drinking customs of Ethiopian coffee, and provide practical information on visas, flights, accommodation, and currency. [more…]

On September 18, 2024, the Federal Reserve announced a 50 basis point cut to the federal funds rate target range, bringing it to 4.75%-5.00%. This was the first rate cut since March 2020, marking a shift in U.S. monetary policy from tightening to easing. The move is expected to stimulate global economic recovery, lower financing costs, and have multiple effects on the coffee industry. Meanwhile, Brazil's central bank announced a rate hike of 0.25 percentage points the same day; combined with ongoing drought that has reduced coffee production, as well as a wave of stockpiling ahead of the EU Deforestation Regulation (EUDR) taking effect at the end of the year, Brazil's coffee exports have performed strongly, though the price outlook remains uncertain. This article will examine how these factors work together to affect the global coffee market. [more…]

China Post's application for the "邮局咖啡 POST COFFEE" trademark was recently rejected, sparking widespread attention. Since the first store opened in Xiamen in February 2022, Post Coffee has expanded to four cities—Xiamen, Nanjing, Quanzhou, and Beijing—with six stores, focusing on a blend of postal nostalgia and cultural creativity. The co-founder had planned to open a hundred stores by the end of the year, but the trademark registration setback has led to widespread discussion online. Meanwhile, giants from various industries such as Li-Ning, Xtep, Tongrentang, and East Buy have entered the coffee sector. What are the prospects for cross-industry coffee ventures? This article reviews Post Coffee's expansion journey, product features, and trademark controversy, and takes stock of cross-industry dynamics in the industry. [more…]

In just half a month, Cotti Coffee established 13 new branches in 9 major cities nationwide, demonstrating the rapid momentum of Lu Zhengyao's team returning to the coffee industry. Starting with its first store in Fuzhou, the brand has made a high-profile sponsorship of the Argentine national football team and set a goal of 10,000 stores in three years. Currently, the mini-program has launched nearly 60 products, covering coffee, tea drinks, cold brew, and other categories, including some of Luckin's hit items. The store model is divided into standard stores and mini stores, with the former accommodating dining and bar scenarios. However, the all-day multi-functional service has not yet been fully implemented, and food and alcohol are still not available. Whether Cotti can use Luckin's "magic" to defeat Luckin is worth continuous attention. [more…]

Recently, a popular coffee truck in Quanzhou, Fujian, was urgently shut down by law enforcement, drawing attention to the legality of operating mobile coffee trucks. As notes related to "mobile coffee trucks" on platforms such as Xiaohongshu exceed ten thousand, this low-cost entrepreneurial approach has attracted many enthusiasts, but issues behind it—such as electrical safety, food hygiene, and illegal occupation of roads—have gradually surfaced. This article centers on this incident to explore whether operating a modified coffee truck is illegal in China, sort out the enforcement basis and industry limitations, and remind entrepreneurs to understand the relevant regulations before diving in, so as to avoid blindly following the trend. [more…]

For coffee lovers, daily caffeine intake is almost a necessity. However, traditional instant coffee requires hot water to brew, which is inconvenient for outdoor workers and sports enthusiasts. The Swiss brand No Normal Coffee, based in Zurich, has launched a coffee paste shaped like a paint tube. By squeezing it, you get soluble espresso concentrate that can be brewed with hot water, spread directly on food, or even squeezed into the mouth to eat. This product debuted at the ISPO trade show in Munich and won an award. Priced at $18, it has attracted attention in the outdoor community for its practicality and portability, receiving more than 700 orders in its first week. [more…]

Delonghi, as a well-known Italian coffee machine brand, offers fully automatic models covering both home and commercial scenarios. This article focuses on the practical use of the brand's fully automatic coffee machines, walking through the complete process from power-on self-test, filling the bean hopper, and selecting a beverage to automatic grinding and brewing, and highlights the regular cleaning requirements for components such as the water tank and grounds container, helping users produce consistent output while ensuring hygiene. The article also mentions pairing suggestions with Front Street Coffee beans, as a reference for readers who need to purchase or switch beans. [more…]